The application scope of product traceability system and QR code traceability platform includes many industries. From our common beginning, that is the food and beverage industry. In these two industries, the code identification on food packaging bags and beverages to two-dimensional code markings in the bottom/cap of the bottle all confirm the application and innovation of new technologies.
Food and beverage product traceability is rapidly spreading.
Our country is a big food and beverage consumer. At present, both the government and consumers in the country attach great importance to food safety.
We recommend that food companies use strict on-site management and traceability platform applications to effectively monitor the food production process, and quickly collect real-time quality information through online scanning of QR codes to ensure that the entire production and circulation process meets product quality standards.
QR code traceability can connect businesses and consumers.
According to the current situation of the domestic food and beverage industry market, we must first understand the characteristics of the food and beverage industry before analyzing and designing a targeted code traceability program:
1. Whether it is food or beverage, it will face a large number of product types, various packaging forms, different packaging materials, and a wide range. It is necessary to select the corresponding coding and marking equipment.
2. The factory production line has a high degree of automation, high speed, and large output of single products. It has high requirements on the hardware and software of the traceability system, and it must have a large information storage capacity and data computing capacity.
3. In terms of production, warehousing, and logistics, there will generally be centralized production, and there are types of sub-libraries in various places. The number of products out of the warehouse is large, the logistics operation pressure is heavy, the delivery structure channel is multi-level, and the logistics tracking chain is complicated.
In the application of the food and beverage industry, what functional requirements can the traceability platform achieve?
1. Product anti-counterfeiting needs. Food and beverage production companies have a wide variety of products, a large number of consumer groups, and a wide range of sales. For end consumers, anti-counterfeiting means that are not easy to imitate and are easier to identify are required. Through automated product transformation and the installation of the coding equipment system, a QR code can be assigned to each product to realize "one item, one code". Consumers can scan relevant information through their mobile phones and conduct authenticity inquiries, making it easier Intuitive.
2. The demand for anti-sweeping goods in logistics. The KINGLEE cloud traceability platform can track each single product of the production enterprise to track the logistics information in the product circulation process, monitor the first to multi-level dealers through telephone, SMS, Internet and other means to prevent and prevent the phenomenon of fleeing goods, and regulate the sales market The environment plays a positive role in promoting brand image and building consumer trust.
3. Demand for marketing management. If the QR code on the bottom or cap of the bottle is scanned by the consumer, the traceability platform can perform data statistics and regional analysis of the scan code for the customer. You can also set up two-dimensional code content to form points, sweepstakes and other activities to establish a deeper communication with consumers. Promote repeated purchases by customers, achieve a higher repurchase rate, and optimize the promotion process, reduce cost input and risk, and obtain targeted consumption information data and buyer preference preferences, as a data basis for the launch of new products.
